Subscriber Segmentation
Sending the right message to the right people at the right time may seem easier said then done, but it is made a whole lot easier when using our subscriber segmentation tool. Segmenting your mailing list into clusters of subscribers with similar demographics or interests offers the best way to get the right message in front of people who will be most receptive to it.
The GraphicMail segmentation tool gives you the ability to target a segmented group of clients who fit into a specific criteria. This means you can send to, for example, only single men, with an annual income of £35,000 or over, are between 25 and 35 years old and are looking to change their car in the next 6-12 months.
Segmentation is a piece of cake with GraphicMail. You select the criteria to group them by (what criteria you use is entirely up to you). You can use them across one or more mailing lists, save them under a recognisable name and also create as many segments as you like. GraphicMail enables you to create a highly effective, highly targeted email marketing campaign producing noticible benefits to your long-term marketing efforts.
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Segmented campaigns, as reported by MarketingSherpa, produce a 50% higher click through rate and at least 30% more opens than undifferentiated messages. Need we say more?
you can now also select either the “less than” or “greater than” options when organising your segment criteria; find out more about this little tweak feature in our blog:
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Tips on how to initially glean the subscriber information:
Embed a subscription form into your website or blog in a few easy steps using the GraphicMail wizard, you can even add in extra data fields to collect custom information.
Find out which links your recipients click on within your newsletter (you can also integrate this with your Google Analytics account). Observing these clicks gives enough data to begin segmenting. For example, if you’re an online retailer you can add 2 distinct call to action links such as "Gadgets for Girls" and "Mayhem for Men”. Then, move everyone who clicked on the “Mayhem for Men” link into one segment and send them future targeted email newsletters.
You can create a quick and easy segmentation without lots of demographic information just by checking your reports. After your next newsletter send, place those subscribers who have opened your newsletters in the past into one segment, and those who haven't opened it into another. This enables you to send a newsletter with two different subject lines, targetting and enticing those who haven’t opened previously to open your newsletter. Using our A/B texting you can even test the subject lines for both segments before you send by using our A/ B split test sending tool.