 | Can’t find the answers online? Browse through our selection of helpful books about emarketing campaigns, successful newsletters, one-to-one permission email marketing and more. |
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Resources > Good Reading |
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Books on Email Marketing |
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Below you will find a selection of helpful books to learn more about effective campaigns, successful newsletters, one-to-one permission email marketing and more.
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Advanced Email Marketing |
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Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it.
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Sign Me Up! |
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Imagine it: prospectives actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and sceptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore.
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The Quiet Revolution |
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A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.
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Permission Based E-Mail Marketing That Works |
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Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it.
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Permission Marketing |
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Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of ‘interruption advertising’ in magazines, mailings, or radio and television commercials.
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Net Words: Creating High-Impact Online Copy |
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Net Words makes a strong case for a revolutionary approach to copywriting that’s tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the web. Readers learn how to imbue a business with a distinctive on-line ‘voice’ and use it to forge lasting bonds with customers, increase market share, and close sales.
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E-Newsletters that Work |
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Full of practical information. The how-to guide for small business owners who have thought about doing a newsletter.
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Persuasive Online Copywriting: How to Take Your Words to the Bank |
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This gem of a book offers the most comprehensive (and immediately useable) information on ‘how to make your website profitable’ in the least amount of pages possible.
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Email Marketing for Complex Sales Cycles |
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A great resource filled with practical and functional ideas, techniques and tactics that make sense and are easy to implement. You'll learn how to use email marketing triggers and auto responders to automate our follow-up.
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