Resources >
Case Studies > Media and Publishing
Solutions for Media and Publishing
Whether you're an online publisher or a traditional media outlet you will find that Email marketing can play a substantial role in your communication mix. Expand your message with GraphicMail - we understand that keeping readers informed is paramount in your industry
Don't take our word for it - see how our clients are using GraphicMail.
Middle East Health
The distribution of corporate media, news and information moved away from hard copy to online media a long time ago. Many publishers have extended their brand to the internet and share the space with bloggers, journalists, and social media experts alike.
As the internet is a competetive and fast-paced new media arena you need to stay on top of this environment. It is one thing to have an online version of your newspaper, magazine, periodical or latest books, but an entirely other to keep your product in front of your subscribers and keep your subscribers loyal to your product.
The internet brings with it an abundance of information. It is paramount to communicate regularly and timeously with your audience in order to stand out in such a competitive crowd. GraphicMail's email marketing tools will help you do just that. Create, edit, personalise, send and analyze your email marketing campaign; publish your newsletters as an RSS feed and even send an RSS to email (which we call FeedMail).
Use media intergration wisely. Use autoresponders to immediately react to your subscribers' behavior and send real time text/SMS messages to mobile phones. Link your social media presence into your email marketing campaign. With GraphicMail, you can add bookmarking widgets and social network to your email campaign footer and we also enable you to link your Facebook account to your email marketing campaign, which in turn can be tweeted and retweeted.
Do you have a story to tell? Submit your case study.