Case Study: Initial Underwriting Group

Stay in touch with 50,000 small business contacts weekly – and keep it personal and engaged

Introduction

Initial Underwriting Group (IUG) has been in business since 2000 and has been helping build business credit since 2003. Its purpose is to help small businesses obtain funding and loans. IUG works to help small businesses discover solutions for finding the capital needed to take them to the next level. Using years of research, relationships from the past and new relationships, IUG directs small business owners to the companies that can help them find creative ways of financing.

Since small businesses are especially in need of consultation on financing during the current economic downturn, IUG is playing a particularly important role for companies today.

The challenge

In April 2008, the founder and owner of IUG, Ilya Bodner, took a look at how his team of underwriters were spending their time. With so much demand from clients, and around 50,000 contacts in a database who needed to be contacted, this underwriting team was placing hundreds of calls daily, spending a huge amount of time and human capital on these communications with clients.

On a daily basis, small business owners go to our site and call our office for additional information. With the permission of the business owner, we enroll everyone into our weekly news alert updates in the business credit arena. A lot of small business owners like to have immediate information about the ever changing world of business credit and lending terms. Especially right now, during such high uncertainty.

The solution

Ilya Bodner, CEO of Initial Underwriting Group: "Graphicmail provides us with the ideal opt-in email marketing tool. It offers a very simple, easy to use online portal for email management. We crop up the information into different lists and monitor the open rates, and other indicators that help us figure out what the customer likes to see more. Graphicmail has a very easy way of creating nice and fancy html templates and newsletters, this makes everything fast and efficient - something that is highly valued at IUG."

Ilya Bodner further reports that few questions had come up about the technicality of the lists, but GraphicMail’s online support team resolved everything via chatrooms. This again demonstrated quick and efficient solutions. Something that any small business needs.

IUG's overall impression of GraphicMail? They say that Graphic Mail makes life easy. GraphicMail constantly strives to improve their service levels and offering. They love our interface just as much as they love our live tech support.

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