by Wikus Engelbrecht - GraphicMail Marketing Team
19. June 2011 22:36
Since over 70% of the world’s people have already joined the mobile phone movement, it’s easy to see why mobile communication is fast becoming the big daddy of digital promotions. Mobile marketing has levied itself as a key advertising channel for businesses and more recently the use of mobile coupons has made a fantastic debut and appears to be driving a large slice of the market’s growth and motivating sales.
Mobile coupons are the 5th most popular mobile marketing method today, though the relatively tiny $90 million 2009 US market is projected to grow to $6.5 billion by 2013. Google and Facebook have both thrown their weight behind QR (Quick Response) barcodes in promotional campaigns, so mobile coupon usage looks set to electrify digital promotions by a large increase in consumer engagement margins over the next few years.
Given the coupon wildfire, GraphicMail has launched its mobile coupon program and the first audience to be introduced to it in the US market was the participants of the recent Virtual Conference on Mobile Marketing, organized by MarketingProfs. Motivated by the market’s increased sweet-tooth for coupon-driven campaigns, GraphicMail’s free mobile editor lets you set up your promotions on a mobile page along with images (such as a QR-coded image), videos and advertising copy. This page can then be sent to subscribers via an SMS with a link to the mobile page, stirring readers to click-through to and revisit your content in order to get benefits from the sales rewards of using coupons.
The innovation has been met with keen interest by industry representatives as it enables small businesses, corporates, organizations and individuals to enter the mobile communications world with little effort, and at a very low cost.
“The text message + link innovation is a great way for brands to get started in mobile marketing, especially if used for promotions. It is cheaper and faster to build than a mobile app or entire mobile site, and consumer engagement can be measured instantly,” says Barbara Ulmi, GraphicMail Marketing Manager.
