by Wikus Engelbrecht - GraphicMail Marketing Team
22. March 2011 22:29
I’m always telling you that email marketing is the top-performing direct marketing channel, or that it’s the most popular marketing channel. Of course, we’ve been saying this for years now and you’re probably thinking “Sure, it was two years ago - but a lot’s changed since then…”
So here are some the latest stats on email marketing usage. (I found most of these through Mark Brownlow – an independent email marketing expert – and others from a range of international marketing organizations.)
• According to the Radicati Group, a technical market research company (Email Statistics Report 2010 – 2014), there are over 2.9 billion active email accounts internationally – this figure is predicted to reach over 3.8 billion by 2014.
• Email makes more revenue than any other direct marketing channel. The DMA (Direct Marketing Association) determined that email marketing generated $42.08 for every dollar spent on it during 2010.
• During the second half of 2010 the DMA also found that email was the most popular online marketing tool amongst US and Canadian marketers.
• The Society of Digital Agencies conducted a 2011 Digital Marketing Outlook Survey. According to the results, 70% of marketers planned on investing in email marketing.
• Research by Merkle indicates that 74% of online adults prefer email for commercial communication.
Take a look at Mark’s full summary of email marketing statistics here.
