by Wikus Engelbrecht - GraphicMail Marketing Team
14. March 2011 22:27
Build a mobile marketing campaign with GraphicMail
In five years’ time, mobile internet will have overtaken desktop internet usage. At least, that’s according to the experts. Marketers have been quick to adopt mobile campaigns into their integrated digital strategies. It’s a must – if consumers are on mobile, your business needs to be on mobile.
GraphicMail has stayed one step ahead: Soon we’ll be giving you the tools you need to go beyond a simple SMS campaign. You’ll be able to set up a mobile site or simple news page, add a poll or a survey, and push it to your subscribers via a link in an SMS.
Spread the word – with SMS on steroids
As we learnt at the World Mobile Congress, plain text SMS’s are quickly becoming a thing of the past. Given the rapid growth of the mobile web, it’s time to send your SMS subscribers track-able links that open up into graphic-rich messages.
Send an SMS to your list that contains a link to your mobile site or page, allowing them to click through and view the full offering directly on the mobile web. It sends the traffic where you want it and it’s so much more appealing than a plain SMS. And you can stuff so much more into it than into an MMS – mobile communication is all about fewer words, and more visuals and audio tracks, so be sure to package the right content!
So, how do you create the mobile news page or site that this SMS link connects to?
Build your own free mobile pages, or entire site, with GraphicMail!
We’re launching a mobile editor you’ll be able to use to design and build your own mobile sites and pages. Mobile sites need to be more compact and to-the-point than regular websites - when viewing sites on their mobiles users are limited by a small screen, and they probably have a lot of distractions to deal with. With this new editor you’ll be able to view, edit and format your site pages to fit mobile screens.
Best of all: Our mobile campaigns are completely track-able. Once you’ve sent out an SMS with the link to your page or site, you’ll be able to see the open and click through rates of who viewed your mobile site. You can even collect data through these mobile pages by adding polls or even a quick survey.
No other email service provider supplies you with these mobile marketing solutions yet! Our aim is to provide you with all the tools you need to build and manage your own integrated digital marketing campaigns for your business.
Aren’t you glad you’re a GraphicMailer?
