by Wikus Engelbrecht
25. February 2011 01:03
At the recent Mobile World Congress in Barcelona industry leaders showcased the latest and best developments in the world of mobile – and mobile marketing. GraphicMail Spain represented GraphicMail at this event.
A strong online presence and strategy has proven to be key to communication and marketing success in a digital age, and with the recent growth in mobile capability and market share, marketers are scrambling to up their mobile game. This year’s Congress hosted more than 60,000 international visitors, with companies like Microsoft, Twitter, Yahoo, Nokia, Vodafone and Acer in strong representation.
Rafael Biancardi, the MD of GraphicMail Spain, found that 95% of the exhibitions were focused on tablets and smartphones, with a lot of emphasis on developing apps that reach further than iPhone users, to include users across all operating systems (Symbian, Android, etc.). In his own words: “Apps, apps and more apps everywhere!”
Android was definitely the star of the show, which comes as no great surprise given their rapid growth in market share.
A few interesting finds from the Congress:
• Bluetooth is dead; as is SMS. Instead, it’s time to focus on sending SMS texts that include links to online sites, apps and utilities.
• The rise of mobile will mean a greater focus on geolocalization.
GraphicMail will be releasing some exciting new mobile developments within the next few months. Word has it, there was nothing like it to be found at the Mobile Congress! Rafael reported that, given the mobile enthusiasm at the event, these new developments will make our GraphicMailers smile…
In the mean time, take a look at our GraphicMail iPhone app and let us know what you think. We'll release the app to more operating systems as soon as beta phase testing is complete!
