by Wikus Engelbrecht - GraphicMail Marketing Team
10. January 2011 23:15
I bet when you tell people you, or rather, your business, has an email marketing program, there’s always that one person who asks you “What, like spam?”
That’s the mine field with email marketing – even though marketers recognize the value of a good email campaign, outsiders often mistake what we do for spam. And it’s not only spam that’s an issue: Many of us are wary of opening emails from unknown senders as this is often how viruses are spread (and that’s why it’s so important to use a recognizable From name!). There are a myriad of deliverability, spam, virus, and denial-of-service problems when it comes to sending bulk emails.
The MAAWG (Messaging Anti-Abuse Working Group) is a leading global organization that addresses messaging abuse, both online and on mobile phones. (This is very important to us as we offer bulk SMS marketing as part of our service. We’re also working on bringing you more mobile campaign solutions.)
We’re happy to announce that, from January 2011, GraphicMail will be working with the MAAWG to prevent message abuse and carry the MAAWG trust-seal.
So, GraphicMailers, as we enter a new year we are, as always, doing our best to ensure that your messages are delivered successfully with every send. Not only that, but we’re working with top class international organizations to make sure your inbox is spam-free.
GraphicMail is also a member of Return Path and TrustE.
