by Wikus Engelbrecht - GraphicMail Marketing Team
6. December 2010 03:31
MarketingProfs published some research on the open rates for mobile emails. Given the recent post I did on how to optimize your emails for mobile devices, I thought this might be of interest to our followers:
According to them, mobile email open rates peak from 16:00 on Thursday afternoons until 09:00 Monday mornings, which makes sense given that Monday to Thursday is when you’re more likely to be office-bound, with a mobile device your primary email connection when you’re on the go over weekends. If you send emails during this time, it’s important to ensure that the email is optimized for mobile.
While it is still easier for most of us to check our emails once we’re seated behind our laptops and PCs (we don’t always have the time to focus on an email when we receive it on our mobile), the research indicated that, during workdays, 12% of email subscribers will open and read their emails from their mobile phones. Of course, this number then increases over times when we’re not at work, like early mornings, evenings and weekends.
Food for thought, hey? As always, the key here is to ensure you don’t isolate your various digital marketing strategies. Keep your mobile marketing strategies in mind and design your email marketing emails to cater to those users who prefer reading emails on mobile – especially when sending at during peak mobile open times.
