by Wikus Engelbrecht - GraphicMail Marketing Team
29. November 2010 01:47
Very. Read the stats.
If you follow this blog on a regular basis, you’ll know that I’ve touched on social media, and the potential effects of combining email marketing and social media marketing, on various occasions. Social media, after all, has received a great deal of attention in the digital marketing sphere. eMarketer Daily and MarketingWeek both recently released some stats that I found very interesting – it indicates how well marketers have managed to integrate their email and social channels.
So how well does integrating email marketing and social media work?
According to eMarketer Daily, 34% of the respondents in their survey chose social media as the channel that, when integrated with email marketing, yields the best results. Only 3% chose mobile marketing – I think we might see a rise in that percentage in the not-so-distant future. Overall, more than 54% of the respondents said that they saw some improvement, whether significant or marginal, when integrating their email and social media marketing.
Not surprisingly, most of these marketers integrated Facebook and Twitter into their campaigns – apparently, Facebook is the social network that gets the most positive results. MarketingWeek reported that 47% of email marketers integrate either Facebook, Twitter or both into their email campaigns.
Studies have shown that email subscribers are more engaged with a brand than social media followers, so converting people from Facebook or Twitter followers to signing up for your email newsletter generally represents a higher level of engagement, commitment or interest from their side. Be sure to call out your Facebook and Twitter pages from your newsletter, but also use social media to let people know that you have an email newsletter they can sign up for. While you’re at it, remember that you can also post a newsletter subscription form to your Facebook page.
Do you remember the social share feature we launched earlier this year? Well, when you look at the above stats, I’m sure you realize why we said it was such an important tool to use!
To see all the different ways in which you can integrate social media with your email marketing efforts, watch this quick video.
