by Wikus Engelbrecht - GraphicMail Marketing Team
30. August 2010 01:53
Integrating email and social media marketing has proven effective: Social media gives you access to a wide audience and expands your reach, while email enables you to communicate with clients on a more personal level and build your consumer relationships.
A lot’s been said about increasing your email subscribers through social share tactics, but eMarketer recently published a study indicating that many marketers also do the reverse: They use email to increase their social media followers, specifically their Twitter and Facebook followers. About 71% of email marketers promote their Facebook and Twitter presence through their email newsletters and 63% offer subscribers the option of sharing the newsletter socially.
Just another example of how email and social media marketing strategies can complement each other.
GraphicMail offers smart ways to integrate your email and social marketing. Adding social widgets to your email footer enables your subscribers to share your newsletter with their social connections, whilst social share enables you to publish your email newsletter to your own Facebook and Twitter account.
