by Wikus Engelbrecht - GraphicMail Marketing Team
5. July 2010 21:39
Why do you do email marketing?
To create more awareness about my brand, build brand recognition, develop customer relationships and generate online traffic to my website. All, of course, with the hope of generating sales.
I’m sure you’re aware that online marketing is ideal for boosting your online revenue – that’s why I encourage monitoring your reports and stats, looking at click-through rates, and integrating your email marketing with Google Analytics. By doing all of this you can assess whether you’re seeing a return on your email marketing.
But one of the greatest benefits of email marketing, building brand recognition and creating customer relationships, should also be boosting your in-store sales. Unfortunately, there’s no concrete way of monitoring this; we can’t provide you with a report on that!
Emarketer recently published the results of a global research study to measure whether or not marketing emails impact on in-store sales. According to this study 57% of email recipients reported that they would be more likely to make an in-store purchase if they’d received a marketing email about that particular product.
Just goes to show what those consumer relationships can achieve.
