by Wikus Engelbrecht
7. June 2010 00:39
Remember when I introduced you to our new social share feature? It’s a tool that enables you to publish your email newsletters on Twitter.
Why would I want to do that?
Through social media you have access to a whole new audience of potential clients, plus there’s the benefit that you’re likely to reach people who are actually interested in your product. Think about it: Facebook, YouTube, Twitter, blogging – these have become daily networking activities for most of us.
Social media is the way I tell my friends what I “like” and if one of them recommends I follow a particular topic or person, I take them at their word. After all, who would know my interests better than my social contacts? They’re bombarded with my status updates every day! So, if someone recommends I follow your company on Twitter, I probably will.
At the end of the day though, social media speaks to the masses – email engages customers on a more personal level. So, our social share tool makes it easy for you to integrate these two marketing channels!
When you send out your email newsletter, we give you the option to automatically post a tweet from you GraphicMail account that contains a link to your full newsletter. That way, all your Twitter followers can also stay in touch with your latest news.
Not only that, but you can further increase your online exposure by adding social widgets to your email footers, so your subscribers can also share your newsletter with their contacts through their own social network profiles.
Still a little unclear on how all of this works? Well, just to make life a little easier, we’ve added a video on social share to our YouTube channel! It shows you how to set up social share for your newsletter and add social widgets to your email footer - and you get to see both features in action. Happy viewing!
