by Wikus Engelbrecht - GraphicMail Marketing Team
7. June 2010 00:31
A few weeks ago I introduced you to our new social share feature. It’s a tool that enables you to publish your email newsletters on Twitter!
By now you’re probably up to date with the online social revolution – I think most of our clients probably have a Facebook fan page or a very active Twitter presence. You practice social media marketing, and you practice email marketing. So:
Why would you want to publish your emails on Twitter?
It’s just more effort, right?
Have you ever thought what the difference (marketing-wise) is between social media and email? Social media speaks to the masses – email engages customers on a more personal level.
However: Through social media you have access to a whole new audience of potential clients, plus there’s the benefit that you’re likely to reach people who are actually interested in your product. Social media is the way I tell my friends what I “like” and if one of them recommends I follow a particular topic or person, I take them at their word. After all, who would know my interests better than my social contacts? They’re bombarded with my status updates every day! So, if someone recommends I follow your company on Twitter, I probably will.
But how much information am I getting on your products in a 140 character tweet? And is it really enough to convince me to buy into your product/service/company?
So, our social share tool makes it easy for you to integrate your email and social media marketing. When you send out your email newsletter, we give you the option to automatically post a tweet from you GraphicMail account that contains a link to your full newsletter. That way, all your Twitter followers can also stay in touch with your latest news and they can get more insight into your company. Ideally, they might become one of your subscribers, giving you the opportunity to target them more effectively.
Still a little unclear on how that works? Well, just to make life a little easier, we’ve added a video on social share to our YouTube channel! It shows you how to set up social share for your newsletter and you get to see the feature in action. Happy viewing!
