by Wikus Engelbrecht
20. May 2010 22:17
If you read yesterday’s blog, you’re up to speed with the “social revolution”! (If you’ve missed the hype watch this Socialnomics YouTube video to see just how powerful social media has become.)
As the internet’s “word of mouth” social media is a must-have marketing, branding and networking tool. Being an email marketer, you’re probably aware that email has long been the top performing direct and online marketing channel – now I don’t know about you, but something tells me that combining these two channels (email and social media) should have quite a powerful effect.
So, as promised, we’ve release a brand new way of complementing your email campaigns with your social media presence.
It’s called social share.
This tool enables you to publish your email newsletter straight to your Twitter account. The newsletter title with a link to your full newsletter will then automatically appear as a tweet – without you having to log into your account to manually tweet about your newsletter.
Our developers have even included an added gadget: GMtiny, our very own URL abbreviator. As Twitter limits you to 140 characters per tweet, GMtiny will automatically shorten the link to your newsletter, cutting down that lengthy, unsightly URL to only a few characters. (I’m sure you’ve seen bit.ly links in tweets before? It’s basically the same thing.) Handy, isn’t it?
And this is only the beginning - we’re already working on extending this feature to enable you to publish across more social networks. Next up, Facebook! Keep watching this space, I’ll let you know when you can take your social sharing even further.
Enhance your brand presence online, increase your audience and subscribers and boost your sales by engaging more fully with potential clients – all with our new social share tool.
(While you’re at it, don’t forget that GraphicMail is also on both Facebook and Twitter, so let’s befriend and follow. I always enjoy seeing what our followers get up to!)
Don’t forget: GraphicMail also offers the tools to insert social widgets in your footer – for which we also provide social widget statistics in your reports.
