Get reports on who forwarded your newsletter via Facebook, Twitter etc.

We’ve expanded our reporting tools:  You now have access to reports for your social widgets.

You have added social widgets to your email footer, right?  In case you missed our call-out for the social widget tool, here’s how it works:  These nifty icons appear in your email footer and link to social networks, allowing your subscribers to share your newsletter with their friends and connections through their own social profile – just by clicking on the widget.

But what does the social widget report entail?

These reports show you how many of your subscribers clicked on the widgets to share your newsletter, who it was that shared it and through which network they shared it.  See, when subscriber’s choose to share your newsletter in their profiles on Facebook, Twitter, Digg, or any of the other social networks, all their contacts, friends and followers can view it too – meaning your newsletter and brand are being exposed to an entirely new network of contacts!

The reporting tool offers an easy new way of tracking how much exposure your email campaigns are getting through social media, and with the great focus on social media networking and marketing, this is definitely one to jump on board with.  Let us know what you think!