Case Study: Raise your stats by tweaking your email newsletters

As we are regularly providing you with hints, tips & features which we hope you will use to enhance your email campaigns, we thought you may be interested to see a case study from a major media company who optimised the entertainment email that they send out every week, with a series of small changes that they found showed incremental lifts in key metrics, including four tactics that were aimed at simplifying the overall template look and clarifying the calls-to-action. 

•    They reduced the number of articles in the newsletter.
•    They moved the images and the calls to action so that they displayed above the email fold.
•    They added a navigation bar so that it appeared at the top of their newsletter.
•    They applied A/B split testing so that they could test the effectiveness of differing subject lines – one against the other.

If you would like to see how they implemented these changes and the results that were yielded for their campaign click here. Once you have done that, why not try implementing some of the changes yourself using the GraphicMail tools and features? 

Here are some ideas to help and inspire you:

•    Conduct A/B split tests
•    Read the blog article on forward-thinking email design
•    Create a call to action by adding social widgets
•    Learn how to become an email marketing pro

 Click here to read the full article