by Wikus Engelbrecht - GraphicMail Marketing Team
13. April 2010 20:37
We continually give you tips and features to enhance your email marketing campaigns, but undoubtedly these blog articles are often met with the reaction: “Sure, but does that work in practice?”
So, we found this great case study through Marketing Sherpa that documents how a TV network managed to maximize their email marketing with the help of four basic changes to their newsletter:
“SUMMARY: Even without a major email redesign, there are always small changes that can be made to your existing template to improve performance.
See how the marketing team at a major media company optimized their weekly entertainment email with a series of small changes that made incremental lifts in key metrics. Includes four tactics aimed at simplifying thetemplate and clarifying calls-to-action.”
Read the full article here.
Fancast implemented the following changes:
• They reduced the number of content features in their newsletter.
• They moved their images and calls to action to display above the email fold.
• They added a navigation bar to the top of their newsletter.
• They used A/B split testing to test the effectiveness of different subject lines against each other.
You can read how they implemented these changes and the results it yielded for their campaign here – and then why not try implementing some changes of your own with GraphicMail’s tools and features? For some ideas and inspiration, also try the following:
• Conduct A/B split tests
• Read a blog article on forward-thinking email design
• Create a call to action by adding social widgets
• Learn how to turn into an email marketing pro
