by Mark
6. April 2010 23:38
Are you experiencing problems with your deliverability? If so, the header can often shed some light on the issue. The header is basically a tracking record of all the route the email you sent took and all the stops it made along the way to get to the inbox.
Just like sending something across the country by post emails also need to stop off at various points, the headers show you this exact route and reveal these stops. They also show the details of the sender and the recipients. Headers also reveal more about the different ISP's through the information they chose to include
Every email landing in an inbox is given a header. So why haven't you seen one? This is more than likely because each email client (that's the service or program you use to read you emails - like Outlook, Hotmail, Googlemail etc) hides these headers in a different way. They are hidden from view because unless you're an email marketer trying to find out more about your email deliverability, the header is not that interesting to see. So with each email client hiding them differently and being tricky to find we thought we'd ask our own deliverability guru, Shaun Swanepoel, to assist you in the search. True to form, he immediately pointed us in the direction of this guide to finding the headers in popular email services, clients or programs.
If you’re still in the dark as to what deliverability is or how it works, you can watch our YouTube video.
