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Bright Brains or Good Looks? We think a mixture of each creates the perfect balance in life. We also know that you only get one chance to make a first impression, so we sent our home page for a complete makeover - because, no matter how good we are on the inside, looks still count and we will still be judged to some degree on our appearance! So we’ve spent some worthwhile time on improving our appearance.
As with all appearances, looking good takes time and effort so we tweaked a bit and tested a bit and brain-stormed a lot so that we are now able to reveal to you a significant redesign of the GraphicMail home page - one of the most visited locations in email marketing. The new home page zooms-in on email marketing – ( Now, there’s a surprise!
We sing the praises of targeted marketing; so we thought we should practice what we preach! We think we’ve achieved that by giving targeted communication a priority on our home pages (and not just available to those who receive and read our newsletter or the mobile marketing tools that we offer to you).
So keep a watchful eye out over the next couple of weeks as there will be two more versions; one geared towards couch potato email marketing – “The Quick Start” and one aimed at people interested in our highly successful Reseller business model.
So, what changes to look out for?
Does trying to locate logins to those regularly-used sites drive you to distraction ? Is it top right, or top left? In the side column or right in front of you – or, as with Yahoo! is like looking for that proverbial needle in the proverbial haystack. Well not us ! We’ve made the Member Login so super visible that you won’t need any help to find it.
And have you been frustrated in your attempts to locate some specific client-study or special feature on GraphicMail before? Well, you’ll be delighted to hear that it’s now as easy as pie! Just add a keyword to our new search, click and voila.
Yes, we admit, previous navigation trips almost needed a Geography qualification. Not any more - now it’s all smooth sailing. Our new horizontal navigation only has two levels only, so no more email-marketing fatigue – target destination here we come!
We’ve been tweeting our news from the rooftops, we’ve been showing our face in The Book, but now it’s official. We are 100% committed to social network integrations – we’re tripping the news from our new footer! There will be lots of email marketing and social media integrations coming your way this year, so keep an eye on our blog, Twitter and Facebook announcements.
The results of our test indicate that people are excited about this new home page. They feel that it meets their needs and gives a fresh new look to GraphicMail.
The page is being designed around you so don’t miss this chance to Tell us what you think.
NB:
Wondering why the new home page is dominated by Blues and Reds? Well, fashionistas advise us that the key social consumer trends for 2010 will be looking to “reinvent happiness”, “embrace Gaia” and “Age Shock”. The happiness colour for 2010 is ‘Satisfaction’; a creamy raspberry-red, a sweet and inviting color that tempts us. Gaia is portrayed through ‘Reflection’, a transparent liquid blue suggestive of water and the way it reflects the rays of the sun. ‘Jungle Passion’ is a deep, dark red, exotic and mysterious like a rare orchid or a precious ruby. And ‘Age Shock’ blue? GRUPs (today’s grownups) are said to defy the aging process, measuring age solely by attitude towards life. So a fresh, young blue linked with the jeans culture represents “Jeanology”.
(Although this is well away from the subject of email marketing, we thought you would enjoy a relaxing sideways step – and, have five minutes considering beauty, style and trends for 2010)
Here’s the old school look:
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