by Wikus Engelbrecht
26. November 2009 04:06
We’ve finally developed a feature that bridges the gap between social media and email marketing. This is the first time the development lab have released a feature that allows your subscribers connect to their social media networks via your email newsletter.
It's simple. All we have done is added an extra field to the customize footer option which allows you to add social widgets at the bottom of your newsletters. When your subscribers read your newsletter, they can share it throughout their social communities opening you up to a world of new clients. The ever changing landscape of the internet sees a rise in internet users wanting relevant information that is conversational rather than formal. Internet users want recommendations from people "just like them".
To encourage your subscribers to share your newsletters, all you need to do is navigate your way into Advance Mode >> Settings >> Header/Footer Settings. Click on the Email Footer heading and select "add social media links on all emails". Let your subscribers share your newsletter, and benefit from the exposure to new audiences! Don't forget to start your own social platform - it will do wonders for your brand. It’ll give you an opportunity to announce promotions, specials and inform people of new developments within your company.
For now, we’ve only added the major social network platforms (Digg, Myspace, delicious, Google share, Twitter and Facebook), but we will be adding more in the future.
Do you Digg it? I do!
