by Wikus Engelbrecht
9. November 2009 01:31
Who are the subscribers? Well, they’re you, and your friends, and your family, and pretty much anybody with an inbox for email or text messages. Even if you see yourself as an email marketer who sends newsletters and RSS feeds to subscribers, you are also on the receiving end. All of us guard our inboxes like the personal assets that they are, and ultimately, we’re the ones who decide who gains and retains admission (at least we all think we’re in charge).
If you get spam emails, what do you do? You punish those who sent it! You hit the delete or report spam buttons with great gusto. However, you also appreciate those who honour your permission and deliver you content that’s timely and relevant to your interests.
At GraphicMail, we are dedicated to helping you deliver permission-based email and SMS to your subscribers. We hate spam as much as you do. We encourage you to collect your contacts through an opt-in process, for instance by displaying your subscription form on your website, your blog or your social network. We believe that as a marketer, you must show your clients respect in order to gain their trust. Your subscribers must always be able to unsubscribe from your lists or to edit their profile.
You may start off with a small list of individual contacts for your email newsletter, but this list will be built on solid grounds. If your content is relevant, up to date and inspiring, your subscribers are highly likely to recommend you to your friends. Also, if you customise your footer, you can gain maximum profit from viral marketing. What are you waiting for? Start collecting your contacts for this Christmas, and for 2010.
Stop treating email marketing like direct mail, and subscribers like lists instead of individuals!
Voldemort's Inbox by Mark Brownlow
