by Mark
13. October 2009 23:44
The way to a man's heart may be through his stomach - but sometimes, all you need are the right keywords.
Not only do we need the right choice of words to woo the opposite sex - we also need them for our clients. Most of us wouldn't refer to the relationship with our clients as a love affair, but it is nonetheless an affair .
It is important that we choose the right words to entice our clients to visit our site. We need to apply an element of psychology - what words would they use to get through to you? Not unlike how we would encourage our loved ones. But unlike our real life romantic advances, the words we choose for our blogs and websites are not enhanced by poetical license. In fact, quite the opposite - they need to be clear and as precise as possible.
So... you don't consider yourself much of a wordsmith - maybe you already struggle with the communication channels in your personal/work relationship/s. You're accused of not hearing what she says and he doesn't react as expected to the words you say. So how to proceed to get the right keywords in order to promote your site with search engines?
We can recommend two free keyword tools to help you.
1 - At the end of September, Google launched their new Beta Keyword Tool. Vertical Leap Search Engine Marketing's Paul Broomfield points out that the new tool can be found by clicking the ‘Tools’ (or ‘Opportunities’) tab and clicking on the keyword tool. You will then see the following beta link at the top of the page ‘Check out the new Keyword Tool (beta)’, that will direct you through to the new beta keyword tool. Thanks, Paul! In order for you to use the new Beta Google Keyword Tool, you will need to set up an Adwords Account. This is free of charge... until you decide to link a PPC campaign to your site (paid Google ads). Why not try it out?
NB: If you just want to do a general keyword search, for instance to get the right set of keywords for your content writing, use the seasoned Google Keyword Tool. You would still have to sign into your Google Adwords Account to see a full list of keyword ideas customized to your website (typically excluding those already in your account).
2 - WordStream have now launched their free new keyword tool. Similar to Google, you can just search for a keyword such as "email marketing" and wait for the return of related keywords that are relevant to your preferred search query. You can have the selected keywords emailed to you or just export them. This keyword tool is recommended by Vertical Leap for use alongside the Google keyword tool, as it will be a great help in maximising your ROI by ensuring that you have all long tail keyword areas and permutations covered within your SEO and PPC campaigns.
