by Wikus Engelbrecht - GraphicMail Marketing Team
18. August 2009 03:59
So you thought GraphicMail was all about bulk email messages? Think again! You can now send your campaigns to a segmented list. Fresh from the GraphicMail lab, our new subscriber segmentation tool allows you to target a segmented group of clients who fit a specific profile. This means you can send to, for example, only divorced women who love fly-fishing and are between 25 and 35 years old. All you have to do is capture the customer data in your subscription form, or send out a survey to get all the nitty-gritty details. However, remember that some people change habits and hobbies like others change panties, so make sure to give your segmented list a spring clean once in a while. Learn how relevancy drives response and the various different ways you can split up your email list to ensure you hit the target more often.
With GraphicMail, segmentation is simple. You profile subscribers according to various common denominators and group them together (how you profile subscribers is up to you). And, you do this by using our “subscriber segmentation” tool. You can create as many segments as you would like, save each one and also use them across one or more mailing lists. Our application gives you the opportunity to create a highly targeted, effective email advertising campaign which will benefit your email marketing efforts in the long run.
So, what are you waiting for?
Sign up for a free trial account and check it out - or sign in to your GraphicMail account.
Need some email marketing pizzazz? Our support team will help you with a smile.
