Kick off the new school year with the right gear:

our FREE back to basics email marketing guide AND…

New back to school templates!

These are perfect for all your back to school promotional mailings.  Simply log into your account and find them in our template library.

Happy mailing!

Whether you are a casual follower or an ardent fan, you cannot fail to be aware of the forthcoming  WORLD CUP in South Africa. That also goes for your readers and you know us, ever on the ball ( yes, that pun WAS intended ) so we asked our Design Team to join our enthusiasm and create some themed templates to help us out – see below……..

So kick-off ( ! ) your past designs and set your goal ( oops, there we go again ) to engage your readers in your own version of soccer fever.

We’ve added to our reporting tools so you can now see reports on your Social Widgets activity

As you are by now aware, you can add social widgets to your email footer and link to social networks so your subscribers can now share your newsletter with their friends and connections using their own social profile – just by clicking on the widget.

So what’s in the social widget report?

The decision by your subscribers to share your newsletter within their profile on any of the social networks means that all of their friends and followers can view it too. This means of course that your newsletter and your brand are gaining exposure within an entirely new contacts network.

The report tells you the number of your subscribers who have clicked the widgets to share your newsletter, who they shared with and which network it was – providing you with an easy way to track the level of exposure that your campaigns are getting through social media and this media gets more and more in the spotlight, it is definitely one ‘bandwagon’ to climb aboard.

After you do, let us know your thoughts

Use these as yet another opportunity to impress your clients with a festive, yet professional, newsletter.

Good luck with all your Springtime promotions and sends!

When you signed up for the Graphicmail email marketing service little did you know how it would benefit you, well here is the proof; your advance notice that designing templates just got easier!  

Launched today. The ultimate in simple HTML newsletter template creation ………… Introducing the new Drag & Drop editor.

This Drag & Drop Editor is the direct result of our awareness of those of our users who are unfamiliar with design tools or have no knowledge of  HTML coding. If this describes you, then let’s hear it for GraphicMail. This new wizard editor is about to make your life simple beyond your wildest expectations. All you have to do is select one of the drag & drop templates, which you will notice, have all been designed in neat blocks – then you just edit each block as you wish. You can keep it simple, input images or move it all around

So where is it - this piece of magic ? It’s in your account. Click on ‘Newsletter’ then click ‘Create’ and off you go. Let us know how impressed you are !

Video 7


- you know what this is.  Or you think…  Well, it’s when you - okay, you take a segment and…  No, no that’s not it, wait…
Still not quite sure yet, hey?  That’s okay, we find many of our clients, particularly novice email marketers, think they understand all our features, but when it comes to it they’re not sure how to implement them.  They loose out on all the amazing power tools we offer!

Hopefully, you’ve allocated some time to watch the videos that we created in order to turn more of our GraphicMail features into benefits that you will use. The latest one is all about Subscriber segmentation. This will benefit you because it will allow you to group sections of your contacts together according to your specific criteria

The video will show you in much more detail how to go about it as well as explaining the added-benefit that you get for your marketing campaign. This is what is really meant by targeted email marketing.

Although this is the last in our series of video blogs, don’t think that’s the end of your viewing entertainment – these are just the start – there’s more on the way in April.  Happy viewing!

Video6

So, you’ve found that email marketing is beginning to have a positive impact on your business. You’ve investigated our FeedMail service and RSS sounds pretty impressive and the sort of thing you should be getting into. So take a few minutes out now and we’ll proceed together. The Graphicmail FeedMail gives you the ability to send live newsfeeds giving the latest activity on your blog or website straight to email - that’s simply what RSS feeds are ! Like a mini headline that’s sent directly to the inbox of all your subscribers who can then click on the link to be sent straight to your blog or website to get the complete story.

This technology allows your subscribers to be always up-to-date with all that’s happening with you; new promotions, special offers or added services and you get an expanded and much more targeted contact with all your subscribers over an extended range of communication channels. An absolute win, win situation.

So now’s the time for the video - to clearly see how FeedMail operates!  It not only explains the service, it also shows you where to locate it in your account – so grab that coffee or Tea and take a few minutes to relax and view that video

Video 4

Are you seeing those ‘Buying signals’ ?

No doubt you’ve heard that ‘Telling isn’t selling’, who hasn’t ! But it’s amazing how many amongst us still artistically create, tweak and, with highly organised regularity, email the resultant newsletters to their ‘customers’ and ‘prospects’. Then, when it’s gone, they congratulate themselves on a “Job well done”. In case this scenario is describing you, ask yourself this….. “How many received it, opened it, read it, interacted with it and took the content as a call to action?” 

If your answer is a little vague, then you are missing the biggest trick of all on Graphicmail’s email marketing platform - our very detailed Reports & Statistics. If you sent out a newsletter more than 24 hours ago and less than 28 days ago, you can check that area now to find out how many were sent, how many delivered, which subscribers opened it, which links they clicked on and much, much more. All that in-depth information is just sitting there waiting to provide you with the feedback which will explain to you how your readership reacted to all the hard work that you expended in generating the newsletter.

This video shows you where to find the reports and the different email metrics together with helpful tips on how to improve them. So, when you’ve taken a look at this we can all be sure that the above scenario will no longer include you, you’ll be the one with the results! well done!

Video 3 

Deliverability is such a mouthful. Yet, it is simply the process by which your emails arrive in your subscribers’ inboxes. Well, maybe not so simple. Whilst deliverability remains a major concern for email marketers, the ever-changing landscape continues to make it more difficult to ensure great delivery of your email campaigns.

Let’s be honest, no email marketing company can guarantee 100% inbox delivery.  It is your reputation, and by that we mean the quality of your message and your readers’ interest in it, that will greatly enhance your delivery rate.  Each time that one of your subscribers opens your email or clicks on one of the links contained within your email newsletter, it enhances your reputation.  Conversely, each time someone complains, it harms your reputation.

So how can you keep up-to-date with changes to ISPs, ESPs, legislation, opt-in, open rates, click rates and opt-out rates? What are the most up-to-date best practices? Are you aware of what is fact and what is fiction with regard to email deliverability? More importantly; do you know your own deliverability rate?

It will be worth your while to spend 3 minutes with email deliverability guru GraphicMail. During that time they will give you an overview of Yahoo, Comcast,  Roadrunner and other major feedback loops, the CAN-SPAM Act, permission methods and sender authentication.

Did you know?

GraphicMail is a member of ReturnPath, the EEC and Truste.

Video 2

How did you like video 1, our new email marketing tour?  Quite a good introduction to our Video Library eh ?? Well, read on for the next one in our series of video tutorials – we think it will be very useful for all aspiring email marketers as well as those among you who can be called experienced.
This one is all about newsletter templates.  There you are…….. you’ve got your account, you’ve set up your mailing list, then, when it comes to what you want to say, you hit a blank.  Great, you want to send out an email newsletter but how do you create one and how is it going to look?

Newsletter templates have to convey so much!  Content is, of course, important. You have to convey the right message after all, but it’s vitally important that your emails are consistent with your brand image to ensure that you attract not only those important once-off sales, but also retains your loyal customer base.  It needs to be both visually exciting and easy on the eye, so that your subscribers will actually want to read it – and then read it!

Our latest GraphicMail video, Free newsletter templates, provides a quick glance at how to get a template; whether you want to do this by importing one or creating one. It also shows how to use one of our 100+ free templates; and what to do with it once you have it.  It will take less than two minutes of your time and will give you some good guidance in creating your campaign.

We have set these email marketing videos in an attempt to save you time and, hopefully make your life a little easier – We also hope that you’ll find them a bit more exciting than reading a brochure!