Everyone tells us that using Graphicmail is as easy as ABC – well here’s another slant on that …… it’s called A / B testing. It’s here to help remove most of the guesswork out of “What to say, what to send “ and to get you some feedback BEFORE you send – how’s that for a great feature ??

Before A / B testing you had to send out your mailing, then check your reports & statistics in order to analyse how the opens/ click throughs compared with previous sends so you could work at improving your next mailout. After all, your newsletters are all designed using a similar template layout aren’t they? Well you now have a friend in Graphicmail = the split test feature

A/B split testing has been developed to help you to assess which strategies and techniques work best for your email marketing campaigns, which, roughly translated, means that you can now test what your subscribers like best.

It works like this; you draw up different variations of your newsletter, then you send each of these different newsletters to separate percentages of your contacts.  This allows you to see how each of those percentages reacted to the different newsletters. You can then select the one that worked the best and send that particular newsletter to the remaining subscribers in that list. 

So, A/B split testing gives you two options:  The first one allows you to select 5 newsletters to compare – maybe they have the same content, but each having a different image or subtle changes in the layout/design or content.  (You don’t need 5 different newsletters in fact, you can just do a couple if you prefer.)  You can, as an alternative, test up to 5 different subject lines for the same newsletter – using different tones or varying the length.

So, if you choose to send the test to 10 % of your mailing list and you want to compare 2 newsletters, then 5 % will receive Newsletter-A and 5 % will receive Newsletter-B.  When you’ve checked which one was most effective/successful, that’s when you send the ‘winning’ newsletter to the remaining 90% of your mailing list and, as the system keeps note of those who received which version of the test, nobody receives your newsletter twice!

Wondering how to assess which one worked the best? 

It’s really easy, and it’s also your choice!  You decide what is most important to you and to your business:  You just check how many recipients clicked to open your newsletter, or how many clicked the link to your website.  The A/B split test automatically assesses according to your settings and you receive a report showing the statistics and the status of your send.

There are no restrictions, you can use A/B split testing as often as you like, in fact, the more you use it to test and improve, the better will be the results of your campaigns, increasing the likelihood that you will stay on top of subscriber trends.  The more, the merrier!

From 27th - 29th April inclusive GraphicMail will be exhibiting for it's 3rd year at InternetWorld

Internet World is Europe's longest running, best attended and biggest annual event for digital marketing and online business.

Now in its 18th year, it is the only event that brings you everything you need to formulate and implement your online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK’s leading suppliers, delivers Europe’s biggest free education programme and brings together Europe’s largest collection of visionary individuals from marketing, IT, digital, ecommerce and agencies.

Find out more about Internet World

If you are in and around London Earl's Court 2 during these dates come in and see us. Not only are we the main sponsor for the online and offline show guide we will also be premiering our brand new and exciting exhibition stand layout which has been designed to reflect GraphicMail's versatility and constant development.

If you are unable to see us, don't worry we'll keep you posted on Twitter, Facebook and our Blog and upload some of the images of the stand and exhibition once we return.

If you are in the area and would like to talk to us about something specific, your wants or requirements or even an idea for some custom development please let us know when you will be visiting and we'll try to make some time (and room) on the stand for you

Use these as yet another opportunity to impress your clients with a festive, yet professional, newsletter.

Good luck with all your Springtime promotions and sends!

No doubt you’ve been waiting for this – a further improvement to the Graphicmail email newsletter software – in fact, not one! but TWO great new additions to the Subscriber Segmentation feature- so now, when you’re using numerical values, you can select either the “greater than” or the “less than” option. 

Really handy if you want to capture all of your subscribers who are, for instance, over 21 or over 40 or, perhaps all subscribers who are less than 65.

Maybe a small addition – but it offers great potential – give it some thought !

Are you bored with your normal wallpaper which has no practical use whatsoever?

Well now, thanks to the ingenuity of the Spanish Team there are the Free GraphicMail Wallpapers - take your pick, there's versions for every screen size immaginable - and if your prefered resolution is not listed just email us at info@graphicmail.co.uk, or leave a comment below and we'll get your's added too

Download yours now - you won't regret it!

Full Screen Resolutions

1920x1440f.jpg (438.36 kb)

1600x1200f.jpg (319.47 kb)

1400x1050f.jpg (256.37 kb)

1280x1024f.jpg (288.99 kb)

1280x960f.jpg (276.77 kb)

1024x768f.jpg (192.20 kb)

Widescreen Resolutions

2560x1600w.jpg (514.37 kb)

1920x1200w.jpg (322.51 kb)

1680x1050w.jpg (263.09 kb)

1440x900w.jpg (210.04 kb)

1280x800w.jpg (217.30 kb)

Netbooks Resolution

1024x600n.jpg (171.55 kb)

Please let us know if you have downloaded them. if you want more, or if you'd prefer something different email us - we'll see what we can do!

When you signed up for the Graphicmail email marketing service little did you know how it would benefit you, well here is the proof; your advance notice that designing templates just got easier!  

Launched today. The ultimate in simple HTML newsletter template creation ………… Introducing the new Drag & Drop editor.

This Drag & Drop Editor is the direct result of our awareness of those of our users who are unfamiliar with design tools or have no knowledge of  HTML coding. If this describes you, then let’s hear it for GraphicMail. This new wizard editor is about to make your life simple beyond your wildest expectations. All you have to do is select one of the drag & drop templates, which you will notice, have all been designed in neat blocks – then you just edit each block as you wish. You can keep it simple, input images or move it all around

So where is it - this piece of magic ? It’s in your account. Click on ‘Newsletter’ then click ‘Create’ and off you go. Let us know how impressed you are !

Video 7


- you know what this is.  Or you think…  Well, it’s when you - okay, you take a segment and…  No, no that’s not it, wait…
Still not quite sure yet, hey?  That’s okay, we find many of our clients, particularly novice email marketers, think they understand all our features, but when it comes to it they’re not sure how to implement them.  They loose out on all the amazing power tools we offer!

Hopefully, you’ve allocated some time to watch the videos that we created in order to turn more of our GraphicMail features into benefits that you will use. The latest one is all about Subscriber segmentation. This will benefit you because it will allow you to group sections of your contacts together according to your specific criteria

The video will show you in much more detail how to go about it as well as explaining the added-benefit that you get for your marketing campaign. This is what is really meant by targeted email marketing.

Although this is the last in our series of video blogs, don’t think that’s the end of your viewing entertainment – these are just the start – there’s more on the way in April.  Happy viewing!

Video6

So, you’ve found that email marketing is beginning to have a positive impact on your business. You’ve investigated our FeedMail service and RSS sounds pretty impressive and the sort of thing you should be getting into. So take a few minutes out now and we’ll proceed together. The Graphicmail FeedMail gives you the ability to send live newsfeeds giving the latest activity on your blog or website straight to email - that’s simply what RSS feeds are ! Like a mini headline that’s sent directly to the inbox of all your subscribers who can then click on the link to be sent straight to your blog or website to get the complete story.

This technology allows your subscribers to be always up-to-date with all that’s happening with you; new promotions, special offers or added services and you get an expanded and much more targeted contact with all your subscribers over an extended range of communication channels. An absolute win, win situation.

So now’s the time for the video - to clearly see how FeedMail operates!  It not only explains the service, it also shows you where to locate it in your account – so grab that coffee or Tea and take a few minutes to relax and view that video

Video 5

Well the weekend’s over and we’re back to the grindstone with another of our GraphicMail videos!
This one is gives you more details on the use of TriggerMail, the new feature launched last month. Now you’ll have the benefit of seeing the way that these advanced AutoResponders work. You’ll know already how timesaving the TriggerMail feature is, well take the extra advantage of sitting back and watching this brief but informative TriggerMail introductory video and you’ll be further impressed by the features as well as the benefits. You’ll like it !

The newest benefit to email marketing is now having the ability to incorporate video into your emails.  Also – you can now add a still shot from a YouTube video into your emails – how cool is that ? check it out, use it and see how your subscribers begin to respond.

Video 4

Are you seeing those ‘Buying signals’ ?

No doubt you’ve heard that ‘Telling isn’t selling’, who hasn’t ! But it’s amazing how many amongst us still artistically create, tweak and, with highly organised regularity, email the resultant newsletters to their ‘customers’ and ‘prospects’. Then, when it’s gone, they congratulate themselves on a “Job well done”. In case this scenario is describing you, ask yourself this….. “How many received it, opened it, read it, interacted with it and took the content as a call to action?” 

If your answer is a little vague, then you are missing the biggest trick of all on Graphicmail’s email marketing platform - our very detailed Reports & Statistics. If you sent out a newsletter more than 24 hours ago and less than 28 days ago, you can check that area now to find out how many were sent, how many delivered, which subscribers opened it, which links they clicked on and much, much more. All that in-depth information is just sitting there waiting to provide you with the feedback which will explain to you how your readership reacted to all the hard work that you expended in generating the newsletter.

This video shows you where to find the reports and the different email metrics together with helpful tips on how to improve them. So, when you’ve taken a look at this we can all be sure that the above scenario will no longer include you, you’ll be the one with the results! well done!