Hi everyone! Here’s just a quick blog entry to advise you that we have updated our case study section. This can be found in the top navigation under the resources tab. There is so much misinformation on the internet today that it becomes difficult to know which company to trust. When I’m planning to travel I want to read reviews about specific areas and I want personal accounts of the places that I want to go; as well as what to avoid. Honest accounts, case studies and reviews from users are always helpful in making a more informed decision.   

Bearing this in mind, the GraphicMail team has sent out a comprehensive questionnaire to a variety of clients across a range of industries. The case studies section was designed to convey the many ways in which GraphicMail has assisted many companies across a variety of industries to increase their online exposure. It also provides readers with honest reviews from our reputable clients.  Many of our clients were pleased to go into some detail about which functionalities they found most useful; and how email marketing has increased their overall return on investment. These GraphicMail case studies prove that you don't have to be confined to specific industries to benefit from email marketing campaigns. Read our case studies to find out how a company within YOUR industry has benefited from the GraphicMail product.

Thus far, we have case studies in the following industry:

• Email marketing for financial institutions
• Email marketing for the tourism industry
• Email marketing for the advertising and pubishing industry

If you hold an account with GraphicMail and would like to partake in the case study questionnaire, then please contact us.

Nobody enjoys digging through trash, but sometimes we throw things away purely by accident. With this in mind, the GraphicMail team came up with the concept of a recycle bin. All deleted mailing lists, HTML newsletters and newsletter folders will be stored in the recycle bin, which will be emptied on Sundays.

Make sure you dig through your trash before Saturday evening!

So you thought GraphicMail was all about bulk email messages?

Well, think again! Your campaigns can now be send to a segmented list. Our new subscriber segmentation tool is fresh from the GraphicMail lab and allows you to target a segmented group of clients who fit one or more specific profiles. This means that you can send to, for example, only divorced men who love motor Racing and are aged between 28 and 38 years old. All that you need to do is to setup your subscription form to capture the relevant information, or send out a survey to which requests them to complete all the details. It’s useful to remember that some people change habits and hobbies like others change their socks, so make sure that you spring clean your segmented list on a fairly regular basis. Learn how relevancy drives better responses plus the various different ways you can split up your email list to ensure that you hit your target much more often.

Segmentation is simple with GraphicMail.  You profile your subscribers and group them together according to their various common denominators (how you profile them is up to you). By using our ‘subscriber segmentation’ tool you can create as many segments as you wish and also save each one as you wish. You can then use them across one or more mailing lists. The Graphicmail application gives you the opportunity to create a highly targeted and effective email advertising campaign which will be of great benefit to your email marketing efforts in the longer term.

So, what are you waiting for?

Sign up for a free trial account and check it out - or sign in to your GraphicMail account.
Need some email marketing pazazz? Our support team will help you with a smile.

Nobody enjoys digging through trash, but sometimes we throw things away purely by accident. With this in mind, the GraphicMail team came up with the concept of a recycle bin. All deleted mailing lists, HTML newsletters and newsletter folders will be stored in the recycle bin, which will be emptied on Sundays. Make sure you dig through your trash before Saturday evening!

There are quite a few rumours flying around our office that a new editor to design your eflyers, html newsletters and email campaigns is on its way. Actually, I can confirm that these rumours are all true ! GraphicMail will be unveiling the new drag and drop editor within the next couple of months.

Having taken a sneak preview of the current developments I can say that I’m very impressed with our new product, which boasts a clean and easy to use interface. The editor looks fun to use and, most of all, seems really simple. The Design and Development Team have been working on the editor for quite a while now; tweaking things here and there. The behind-the-scenes features will still be the same and you won't lose any of the current functionality. You can still insert personalization, attach PDF’s to your newsletter and access all the current features accessible in the 2008 editor.  The only thing that will really change (for the better!) is the design and usability.

Watch this space…